Gaming Advisory Partners

Navigating Africa’s complex, but high-growth, gaming markets

Advisory that doesn’t stop at advice: we help you implement, grow, and succeed.

At Gaming Advisory Partners (GAP), we deliver more than advice; we deliver solutions.

Africa’s gaming industry is full of opportunity, but its diversity, regulation, and pace of change make it one of the most complex markets in the world. That’s where we come in.

With decades of combined experience and an extensive partner network, GAP helps businesses cut through complexity and accelerate success. Whether you are entering a new jurisdiction, optimising operations, or building the right team to drive growth, our approach blends global best practices with local expertise to ensure long-term, sustainable results.

From licensing and compliance frameworks to marketing and localisation strategies, from technology and payment solutions to talent acquisition and staffing models, GAP is your trusted partner for launching, scaling, and sustaining growth across the continent.

Explore the services we deliver across the gaming value chai

Strategic Advisory

Helping you enter, expand, and thrive in Africa’s diverse gaming markets.

Market Entry & Strategy – Bespoke feasibility studies, jurisdictional comparisons, and launch roadmaps tailored to your business goals.
Licensing & Compliance – Full guidance through licensing processes, regulatory submissions, and ongoing compliance frameworks.
Legal & Structuring – Advice on company structuring, legal frameworks, and BBBEE strategy (specific to South Africa).
Competitor & Market Analysis – Benchmarking against competitors, mapping market dynamics, and identifying untapped opportunities.
Responsible Gambling – Designing and implementing responsible gambling practices aligned with global best standards.

Mergers & Acquisitions

Advising on deals that shape the future of Africa’s gaming industry.

Buy- & Sell-Side Advisory – Guidance for operators, suppliers, and investors exploring acquisitions or divestments.
Due Diligence – Regulatory, operational, and commercial due diligence to ensure informed decisions.
Valuations & Feasibility – Independent assessments of business value, market potential, and growth trajectories.
Deal Structuring – Support with negotiation frameworks, partnership models, and compliance considerations.
Post-Merger Integration – Aligning operations, people, and technology to ensure smooth transitions and long-term success.

Operational Support

Streamlining operations with scalable, locally optimised solutions.

Platform & Technology – Support in selecting, integrating, and optimising gaming platforms, systems, and suppliers.
Payment Solutions – Access to secure, scalable, and localised payment systems across African markets.
BPO Support – Establishing contact centres and back-office hubs, including Employer of Record services for smoother HR operations.
Design & Localisation – Adapting product interfaces, branding, and content for diverse African languages and cultures.
Translation Services – Professional translations that ensure accuracy and cultural alignment for both technical and marketing content.

Growth & Marketing

Driving sustainable growth through brand, partnerships, and customer connection.

Marketing Support – Campaign design, digital strategies, and market localisation to engage African audiences.
Stakeholder Engagement – Building bridges with regulators, investors, suppliers, and operators to unlock opportunities.
Responsible Gambling Integration – Helping businesses grow sustainably by embedding responsible gambling strategies at every stage.

Talent & Staffing

Powering your growth with the right people, skills, and leadership.

Staffing Solutions – Recruitment for permanent, contract, and project-based roles across the gaming ecosystem.
Fractional Staffing – On-demand access to experienced professionals for specific projects or part-time engagements.
Employer of Record – Simplifying cross-border hiring, compliance, and payroll management.
Leadership Support – Recruiting, mentoring, and structuring executive teams to deliver growth and scale.

Leveraging Our Network to Deliver More Value

At GAP, we know that no single team can cover every aspect of such a diverse and fast-moving industry.

That’s why we’ve built a trusted network of partners across Africa and beyond; specialists in law, compliance, payments, technology, marketing, staffing, and more. By tapping into this network, we can deliver end-to-end solutions under one roof while ensuring every element is handled by the best in the business. Our clients gain the confidence of working with one central advisory partner, while still benefiting from specialist expertise where it counts most.

This collaborative approach makes GAP a true one-stop shop: we simplify complexity, coordinate the right experts, and stay accountable for delivering results.

End-to-end advisory and execution for operators, suppliers & investors