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Our Story

With over 40 years of combined experience, Martin Sack & Lois Bright unite unmatched operator know-how with commercial firepower to the gaming ecosystem in Africa.


Martin brings deep expertise in platforms, suppliers, and regulatory frameworks, shaped by decades on the operator side. Whilst Lois has led business development and commercial operations across Africa, driving partnerships, growth, and stakeholder engagement.


Together, they specialise in scaling start-ups and guiding businesses to expand successfully across 20+ African jurisdictions.

Meet the Executive Team

Martin Sack

Martin Sack

Martin Sack

Co-Founder & Chief Strategy Officer


Martin is a seasoned leader with over two decades of experience shaping Africa’s online gaming landscape. From his senior operator roles to advising on platform selection, supplier integrations, and regulatory frameworks, he brings unmatched operational insight. Widely respected for his depth of knowledg

Co-Founder & Chief Strategy Officer


Martin is a seasoned leader with over two decades of experience shaping Africa’s online gaming landscape. From his senior operator roles to advising on platform selection, supplier integrations, and regulatory frameworks, he brings unmatched operational insight. Widely respected for his depth of knowledge, Martin has steered operators and suppliers through successful launches across multiple jurisdictions. At GAP, he drives strategic execution, leveraging his expertise to build sustainable, compliant, and profitable operations.

Lois Bright

Martin Sack

Martin Sack

Co-Founder & Chief Commercial Officer


Lois is a driving force in Africa’s gaming industry, with 13+ years leading business development, commercial operations, and strategic partnerships across the continent. As Founder of Women in Gaming Africa and Managing Director of Initiate International, she has built powerful networks that connect op

Co-Founder & Chief Commercial Officer


Lois is a driving force in Africa’s gaming industry, with 13+ years leading business development, commercial operations, and strategic partnerships across the continent. As Founder of Women in Gaming Africa and Managing Director of Initiate International, she has built powerful networks that connect operators, suppliers, regulators, and investors. At GAP, Lois spearheads growth and scale strategies, bringing a unique ability to open doors, broker opportunities, and accelerate market expansion.

Backed by sister companies delivering specialist expertise

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